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CMOtalk and Embassy of Dutch Creativity join forces in Cannes

  • Leading CMO platform will host masterclasses during Cannes festival
  • CMO Experience focuses on (inter)national top marketers
  • First speakers announced: Cathrine Boyd, Arjan Dijk of and Raja Rajamannar from Mastercard

Amsterdam/Cannes – During the upcoming edition of the Embassy of Dutch Creativity, CMOtalk is organizing a premium program aimed at top marketers and CMOs. The objective of the Cannes CMO Experience Masterclass is to stimulate participants with a strong substantive program and to get acquainted with national and worldwide top CMOs. The masterclass offers surprising speakers, interesting keynotes and entertainment. After two years, the international advertising festival will once again take place in Cannes from Monday 20 to Friday 24 June 2022.

First speakers announced

The first speakers of the Cannes CMO Experience Masterclass have been confirmed: consumer psychologist Dr. Cathrine Boyd, Arjan Dijk, CMO of and Raja Rajamannar, CMO of Mastercard.

Cathrine Boyd is affiliated with Anglia Ruskin University and focuses on the role of touch in product experience, multisensory perception, consumer decisions and aesthetic perception. 

Arjan Dijk is CMO of is one of the internet's biggest success stories and a textbook example of digital innovation. In the current phase of the brand's evolution, Arjan is leading the process to enrich the company's data-driven integrated marketing efforts with an additional layer of inclusive, emotionally-led storytelling.

Raja Rajamannar is known for the Wall Street Journal bestseller 'Quantum Marketing'. During his keynote, he will focus on multisensory branding and share with CMOs how the exponential speed of new technologies is changing marketing forever.

Founder of CMOtalk, Klaas Weima:

“We are very happy with the commitment of Cathrine Boyd, Arjan Dijk and Raja Rajamannar as keynote speakers during the Cannes CMO Experience Masterclass. They are all seasoned professionals with their own view of the field. I am sure that these speakers will allow the participants to arrive at surprising, new insights.”

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Cannes CMO Experience Masterclass

The three-day Cannes CMO Experience Masterclass is only open to senior marketing executives with relevant experience in marketing, communication and creativity. There are only 30 places available.

Klaas Weima: 

“During the Cannes CMO Experience Masterclass program we will explore together with our partner Adobe – literally and figuratively all the senses – and investigate the impact on effective marketing communication. It will be a unique experience to gain knowledge, be inspired and to maintain and expand your network as a CMO.”

Program aimed at top marketers

The ambition of the Embassy of Dutch Creativity and CMOtalk is to bring the Dutch creative industry and top marketers together and to promote them internationally, which is why it has been decided to collaborate with CMOtalk.

Initiator of the Embassy of Dutch Creativity, Kyra Roest: 

“The collaboration with a platform such as CMOtalk fits seamlessly with the ambition of our trade mission, because if there is one network that is relevant for CMOs, it is CMOtalk. We are very happy to be joining forces with CMOtalk in this as the Embassy of Dutch Creativity.”

Participation exclusively for CMOs

The Cannes CMO Experience Masterclass is only open to senior marketing executives with relevant experience in marketing, communication and creativity. CMOtalk members pay €2,250, other participants pay €2,950.  

The ticket includes a one-way and first-class TGV train ticket to Cannes, with a stopover in Paris. In addition, all meals, transport during the masterclasses and meetings are included in the ticket price. The participants must arrange and pay for a hotel stay and return journey themselves. Participants will receive unlimited access to the Embassy location on Boulevard de la Croisette in Cannes during the festival. You can register for the Cannes CMO Experience Masterclass at:

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Embassy of Dutch Creativity

The Embassy of Dutch Creativity is the trade mission of the joint Dutch creative industry during the international advertising festival in Cannes. The Embassy is an initiative of ADCN, bvA, DuPho, Dutch Digital Agencies, Dutch Digital Design, IAA Dutch Chapter and VIA. Participation is open to fellow industry partners. More information can be found at:


In recent years, CMOtalk has become the most qualitative CMO network in the Netherlands. With the award-winning marketing podcast and exclusive events, it became a household name in the marketing industry. Founder Klaas Weima interviews CMOs about current marketing themes. Their marketing vision on themes such as digital transformation, innovation and marketing communication is being discussed on a monthly basis. More information can be found at:


Note to the editor, not for publication:

For more information, interview requests, images, press accreditations, etc: 

Frank Pynenburg,, +31 6519 549 40.

The attached photos can be used a publication to promote the Embassy of Dutch Creativity with the following reference: 

Embassy of Dutch Creativity in Cannes during the last physical edition in 2019. Photo: Jelmer de Haas /

About CMOtalk

CMOtalk is in de afgelopen jaren uitgegroeid tot het meest kwalitatieve CMO-netwerk van Nederland. Met de prijswinnende marketingpodcast, het BNR radioprogramma en exclusieve events is het een begrip in marketingland.

Leden van de CMOtalk Community hebben toegang tot exclusieve content en evenementen, zoals het jaarlijkse CMOtalk/Pulse onderzoek, whitepapers over relevante ontwikkelingen in marketing en het grote CMOtalk/Diner in november. Meer informatie over CMOtalk vind je op

Meer weten over de community? Neem contact op met Sabine Mallo, Community Director van CMOtalk,, of bel 06-10592902.

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